A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That’s a key insight from a ...

Finally, pharma marketers and agencies have a way to use TV to reach niche patient populations. It’s through Connected TV (CTV) where viewers watching the same streaming TV show can be presented with ...

DURHAM, N.H.—New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each ...

DURHAM, NH—The internet’s takeover of the American TV set is nearly complete as research shows that almost nine out of ten U.S. households now own at least one connected TV set. and nearly half of ...

As more and more people flock to streaming channels over traditional TV—yet another trend turbocharged by the pandemic—pharma ad dollars are following them. Advertisers including drugmakers are ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

The platform will let creators organize their videos around episodes and seasons, while adding cinematic "immersive previews" and other functionality. By Alex Weprin Senior Editor YouTube is planning ...

The TV landscape has evolved significantly over the last 10 years, with innovations such as smart TVs and brands like Netflix or Amazon Prime driving radical changes in viewing habits. The precipitous ...

VIP+ Analysis: As CTV advertising spend and platform revenues climb, it's just a matter of time until CTV is the biggest TV ad source. The Interactive Advertising Bureau (IAB) estimated in its ”2021 ...

There’s an even better way to watch FloTrack content now after FloSports launched its new app update that will enhance the experience for track and field fans. FloTrack and the FloSports app is the ...