Small business-to-business (B2B) technology companies continuously struggle to find agencies that fit their business. While agencies come up with winning pitches, inconsistent delivery shortly creates ...

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

One of Saudi Arabia's best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted a dim future for the model that inspired the three martini ...

Front row (L-R): Daniel Landerman, Ali Comperchio, James Van Leer, Patricio Hoter; 2nd Row (L-R): Jon Milano, Drea Althoff, Joey Samaniego; 3rd Row (L-R): Brent Rockswold, David Lowe, Russell Lee, ...

Lafayette marketing and advertising agency BBR Creative announced new leaders after longtime CEO and founder Cherie Hebert has changed roles. The company named Emily Burke, currently vice president of ...

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive ...

McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business ...

Opinions expressed by Entrepreneur contributors are their own. Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted ...