Andrex tissues and its loveable Labrador retriever puppy have shown up in ads since 1972. Kittensoft looks to kittens to help seduce consumers. But Swedish toilet tissue maker SCA goes Down Under for ...

The ‘Big Koala Hug Giveaway’ invites customers to enter the barcode from their promotional pack on the website to see if they have won. Cushelle brand manager Julie Orange said: “Our latest social ...

The rebrand will be supported by a £10m marketing spend including TV, cinema, outdoor and print ads. There will also be a promotional campaign, PR and in-store marketing. The new brand will appear ...

They’re the sort of simple, everyday pleasures that make you go soft inside and always bring a smile to your face. The one thing that makes Cushelle Koala go all gooey is a hug with his beloved ...

The TV ads are part of a £10 million integrated marketing campaign to push the message that Cushelle is the “same irresistible product, brand new name”. The ad, created by Fallon, features Cushelle’s ...

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This paper is all about dressing for the job you want. It's about how a small challenger brand doubled its sales, and closed the gap with the category leader. Not by acting like a challenger - but by ...