How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my Honors Marketing students ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Consumer decision-making models seek to explain how individuals recognise need states, gather and process information, evaluate alternatives and arrive at purchase decisions, before assessing ...

In my role as an adviser to new businesses, I often have to remind founders to think more like salespeople from day one, in finding a real problem to solve and designing the solution. Even the best ...

Critical thinking requires a variety of perspectives for comparison, evaluation and synthesizing. Author and doctor Edward de Bono developed the six-hat concept, a process of thinking critically about ...

AI can crunch the data, but people still bring context and judgment, so leaders need to decide where each belongs.