And just like that, a catchy slogan turns into an earworm. August 8, 1997: At Macworld Expo, Apple co-founder Steve Jobs introduces the world to the company’s new slogan, “Think different.” The catchy ...

September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.

This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to ...

Reports of a study linking different kinds of alcoholic drinks with different mood states were making the rounds recently. The research used 30,000 survey responses from the Global Drug Survey and ...

Is there such thing as a Caucasian, Asian, or African voice? And could you actually identify someone’s race just by listening to him or her? Admittedly, the whole notion of race is nebulous to say the ...