There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Help your customers get better direct mail results with good messaging. Too many times customers are quick to try something while not thinking it all the way through. Just as the designer took time to ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Are direct mailing services worthwhile for modern businesses? Many organizations continue to use physical mail because it creates strong brand visibility and delivers messages directly to potential ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Direct mail is making a comeback. That’s because direct mail ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...