Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

Members of Heaven’s Gate, a religious cult, believed that as the Hale-Bopp comet passed by Earth in 1997, a spaceship would be traveling in its wake—ready to take true believers aboard. Several ...

This is the sixth post in a series highlighting some of the most high-impact and replicable innovations in social entrepreneurship education through the lens of the 2013 Ashoka U – Cordes Innovation ...

Cognitive dissonance has entered the vernacular as shorthand for what people experience when they hold two contradictory opinions at once. But, within psychology, it describes a somewhat distinct ...

You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...