Duracell partnered with Postmates to make this holiday season merrier than ever with an on-demand battery delivery service called the Duracell Express. In celebration of the season of giving, families ...

It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. We hate batteries. More than that, we hate ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Tugging on the heartstrings is a common marketing tactic ...

Duracell’s Toy Report lists the iPhone, iPod touch, and iPad as the most preferred Christmas gifts among youngsters, with 66 per cent between the ages of 13 and 16 putting the iDevices at the top of ...

Ahead of a crucial Christmas period, Duracell has managed to charge up its presence on TikTok through a game embedded in one of the platform’s filters. The battery brand’s breakthrough has brought it ...

Forget the sentimentality, the jingling bells and the food porn involving mince pies and crisp turkeys – THIS is how you really make a Christmas advert. Duracell have pulled out all of the stops for ...

A long time ago, in a suburb far, far away … Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday nationwide ...

Duracell and Star Wars are getting in early to remind you that Christmas is just around the corner. Duracell has launched a Christmas campaign ahead of the launch of the next Star Wars movie in ...