We’ve come to expect that we can use data to track the success of almost everything in our lives. We track our steps to make sure we’re hitting 10,000. We track our sleep patterns and eating habits on ...

Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, is getting into email analytics today with the launch of a new feature that allow publishers ...

For years, email marketing reigned as the primary form of digital engagement, but as people live in a world where an overwhelming inbox has become a standard practice, it's clear new opportunities are ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data ...

Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Research firm Gartner defines ...