Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, efficiency, and long-term impact. NY, UNITED STATES ...