If you've ever wanted to stay at a toy store, FAO Schwarz in New York City wants to make those dreams come true. According to Airbnb, on Dec. 21, a family of four from the same NYC household can spend ...

NEW YORK CITY (WABC) -- Iconic New York City toy maker FAO Schwarz is celebrating 160 years in business. The store planned a day full of festivities at their Rockefeller Plaza flagship on Saturday ...

The fabled toy store and other retailers are betting memorable experiences can lure customers away from e-commerce sites.

Geoffrey the Giraffe became a knight in shining armor for toy retailer FAO Schwarz late Wednesday, as Toys R Us Inc. said it acquired the troubled high-end retailer, which has struggled for years ...