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The digital advertising industry is in crisis: ad fraud is rife, many online ads are never even seen and ad blocking software is threatening to undermine the internet's fundamental business model.

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Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

On August 14, 2024, the Federal Trade Commission (FTC) published its latest rule in the federal register, after almost two ...

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What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, ...