Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...

ere said last week it has named Stephen F. Quinn senior vice president, marketing, effective Sept. 12. He currently is chief marketing officer for Frito-Lay North America, Plano, Texas. At Wal-Mart, ...

A former PepsiCo executive is suing Frito-Lay, claiming the company launched a “smear campaign” against him after they claimed he didn't invent Cheetos’ popular Flamin' Hot flavor. Richard Montañez — ...

As of January, Lay’s is reviving its Do Us A Flavor promotion in which they ask consumers to cook up original chip flavor ideas. This go-round, in addition to submitting a new flavor, participants ...

PLANO, Texas, June 27 /PRNewswire-FirstCall/ -- Frito-Lay North America today announced that Jaya Kumar is being named Chief Marketing Officer for FLNA, and will ...