Fujifilm’s medium-format camera is getting more lens options. On April 19, Fujifilm announced the Fujinon GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses, along with an updated lens roadmap that ...

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

Fujifilm was the belle of the Photokina ball thanks to its announcement of the GFX 50S mirrorless medium format camera. It's only the second camera of its type announced, coming on the heels of ...

After the Fujifilm X100 series' viral fame made the compact camera hard to find, Fujifilm’s smallest pancake lens became similarly a rarity. But when Fujifilm launched the X-E5 mirrorless camera, the ...

COLOGNE—Fujifilm has won the hearts of many photographers with its mirrorless X camera system. A combination of retro chic design, superb optics, and film emulation modes can give digital photos a ...

The GFX 50S II is an excellent addition to Fujifilm’s medium format line-up and a welcome evolution of the 50-megapixel category. It also carries the lowest RRP on release of any medium format camera ...

Fujifilm was the belle of the Photokina ball thanks to its announcement of the GFX 50S mirrorless medium format camera. It's only the second camera of its type announced, coming on the heels of ...