Most of the new bass baits are revealed each year at ICAST in July. Though many of those baits aren't even available for purchase until the fall. This means we usually don't get to see what the newest ...

Most anglers have their comfort, go-to baits and lures. It can be difficult to get them to change their practices or their bait choices. Gambler Lures made it their goal to do just that. On March 29, ...

If you saw the late-May 2024 MLF Heavy Hitters event on the Kissimmee Chain, you might think a frog is the only way to catch them in Florida. Local professional guides disagree. Yes, the tournament ...