GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that feature titular characters Mister Fantastic, Invisible Woman, Human Torch and The ...

The lineup of limited-edition cereal boxes brings classic icons and fantastic Super Heroes together with seven collectible, retro-futuristic designs MINNEAPOLIS--(BUSINESS WIRE)-- General Mills (GIS) ...

The star-studded roster of wide receivers are taking their end-zone celebrations straight to the breakfast table with new must-have boxes and hand-picked cereal mix This electrifying trio is known for ...

General Mills owns a variety of brands I use every day, including Häagen-Dazs, Old El Paso, Bisquick, and so many more. The company has the solution to a number of my frequent cravings, from macaroni ...

General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s. The ...

The lineup of limited-edition cereal boxes brings classic icons and fantastic Super Heroes together with seven collectible, retro-futuristic designs General Mills teams up with Marvel Studios’ “The ...

Add Yahoo as a preferred source to see more of our stories on Google. Kelce Mix boxes and bowl - Michael Palan/Daily Meal When it comes to cereals, two things are certainly true. First, athletes love ...

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel ...