Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less ...

Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of ...

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Spread the love“`html In the era of data-driven decision-making, understanding how to track conversions in Google Analytics is crucial for businesses of all sizes. Conversions are a key indicator of ...

Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if this is a change in ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...