LOS ANGELES--(BUSINESS WIRE)--Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he's also faced with the challenge ...

The CEO is trying to make the stores a destination for ‘serious musicians’ by putting more high-end instruments on the floor and creating an in-house guitar to sell.

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

Auditions open May 1 at Guitar Center stores nationwide, where drummers compete for the Hollywood finale and a career-defining prize package "I cannot tell you how often musicians (not just drummers) ...