Sejal Sharma is IE’s AI columnist, offering deep dives into the world of artificial intelligence and its transformative impact across industries. Her bi-monthly AI Logs column explores the latest ...
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How Apple went from 'Hey Siri' to 'Help, Google!' and everything that happened in between
When Craig Federighi picked up his iPhone one afternoon in early 2025, he wasn't expecting to have his world turned upside down. Apple's software chief was just doing what he always does before a ...
Making Gemini the default AI driver behind Apple’s virtual assistant on billions of devices will create an “exclusive in effect.” Apple’s decision to embed Google’s Gemini models at the core of Apple ...
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