To get customers to consider a change to the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business results they'll get from using your ...

With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than ...

CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...