(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Humour in advertising operates across a spectrum of strategic approaches, from benign incongruity and wordplay to more aggressive or dark modes of comedy. Central to many campaigns is the use of ...