Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

If pharma commercials writ large are susceptible to falling into stereotypical tropes, that goes double for ads for erectile dysfunction (ED) medications. ED commercials often lean on generic footage ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Dove adopted a different approach to make a splash around the hotly anticipated 50th anniversary special for “SNL,” which was watched by nearly 15 million viewers across Peacock and NBC. The marketer, ...

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on the iPhone, iPad, and Mac, including Writing Tools. Within the Writing Tools ...

A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The purposely tongue-in-cheek campaign, which recently went viral – the internet is a strange ...

I'm a firm believer that brands are not built on products, but on how they make people feel. Once we establish our brands, purchases and loyalty follow. Successfully positioning a brand means creating ...