And while they may put a very new face on a venerable IBM, the ad campaign is very much in keeping with a marketing technique IBM has honed for decades. In the beginning IBM had computers but ...

IBM has broadcast more than a dozen "Smarter Planet" television ads, most of which document some sort of life-altering technological marvel produced by Big Blue. In the ads, IBM sometimes fights the ...

Like everything else we do on the Web, our buying habits have changed and become much more reliant on social networks and across different channels. IBM recognized this and have adapted its commerce ...

LAS VEGAS, Feb. 22 /PRNewswire-FirstCall/ — PULSE — IBM (NYSE: IBM) today announced it is creating smarter buildings, offices, and urban infrastructure worldwide ...

IBM has added new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,” which is focused on helping retailers adapt to rising customer demands in ...

ORLANDO, Fla., Sept. 5, 2012 /PRNewswire/ — At the Smarter Commerce Global Summit, IBM (NYSE: IBM) announced new software and services designed to help Chief Marketing Officers (CMO), Chief ...

During the week of October 31, 2011, IBM released IBM Smarter Checkout, a retail technology solution designed to enable stores to offer targeted third-party products and services to consumers at ...

ILOG, an IBM Company, announced new offerings across its business rule management and supply chain management portfolio of products to help enterprises more quickly analyze an ever-increasing flow of ...

Many IT analyst events qualify as exercises in ridiculous self-promotion, but IBM’s recent Smarter Systems for a Smarter Planet event at the company’s Almaden Lab had a more sublime goal in mind: to ...

Financial terms of the planned acquisition were not disclosed. IBM said it expects to complete the deal, which is subject to regulatory approvals, by the end of the month. Curam's applications help ...