The role of public relations in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. “Purpose” is a term that has been widely used in the last ...

It doesn’t matter how great your products and/or services are, how experienced and qualified your people are, or how convenient and affordable your offerings are, if there’s a negative public ...

Founder and President of Ideas That Evoke, an influencer and social media agency focused on the beauty, lifestyle and luxury markets. Public relations has always been an elusive industry that many ...

Los Angeles P.R. firms raked in the dough this year, thanks to booming business from dot-coms, tech firms and a slew of other new clients. But what may be even more surprising are their predictions of ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

Opinions expressed by Entrepreneur contributors are their own. The rise of in-person interviews, the willingness of more media outlets to consider proposals from public relations (PR) firms and the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Ulyses Osuna Is the founder of Influencer ...

The Board of the Global Alliance for Public Relations and Communication Management, one of the world’s leading international organisations for public relations and communication professionals, ...