When it came to Cal AI’s viral success, a small army of influencers paid off

The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of ...
CustomerThink

The ROI of Influencer Marketing: Is It Still Worth It?

Influencer marketing has been one of the most buzzworthy strategies in digital marketing over the past few years. From micro-influencers with niche audiences to celebrities with millions of followers, ...

The Rise of the IRL Influencer

Americans need to party more. A new class of IRL influencers is ready to help.
Forbes

The Next Big Thing In Influencer Marketing: Scaling Powered By AI

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...
Decider

Stream It Or Skip It: ‘Influencers’ on Shudder, a Clever, if Inconsistent Sequel to 2022 Social Media Slasher ‘Influencer’

Just like Aliens was to Alien, Influencers (now streaming on Shudder) is to Influencer. Director Kurtis David Harder follows up his 2022 must’ve-been-a-hit-but-who-can-tell-in-the-streaming-era psycho ...

The Evolution Of Influencer Marketing

Influencer marketing is increasingly becoming a business discipline rather than an experimental marketing tactic.