The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of ...

Influencer marketing has been one of the most buzzworthy strategies in digital marketing over the past few years. From micro-influencers with niche audiences to celebrities with millions of followers, ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

Americans need to party more. A new class of IRL influencers is ready to help.

Influencer marketing is increasingly becoming a business discipline rather than an experimental marketing tactic.

Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy ...