Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, ...

The longtime makeup influencer opens up to PEOPLE about his hard-fought dominance in the content creation space ...

Years ago, only a handful of Black beauty influencers posted content on YouTube. But fortunately, the times have changed. Now, the roster has gotten significantly longer, and OGs like Jackie Aina and ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

Popular beauty influencer Liz Lin Ruoyu, who had boasted more than 144,000 Instagram followers, has died at age 36. The Taiwanese content creator’s death was announced Sunday by her husband, who ...

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a ...

Liz Lin Ruoyu, a Taiwanese beauty influencer, has died at age 36. “Although Liz has quietly left, the beauty and love she left behind will always be with us,” wrote the content creator’s husband in a ...