Strongbow and Jägermeister have withdrawn some social media ads after complaints over the way the brands presented their alcoholic drinks were upheld by a watchdog. The Advertising Standards Authority ...

Jägermeister, the German brand of herbal liqueur, is running a Halloween-themed promotion with location data provider Foursquare that lets mobile users see "Darke Spirits" in augmented reality (AR), ...

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 58 min 27 sec ago By Ad Age Staff - 1 hour 25 min ago By Jack Neff - 3 hours 32 min ago By Ad Age Staff - 3 hours 58 ...

Mast-Jaegermeister’s UK unit has rolled out a new advertising campaign, as part of a GBP2.7m investment. The aim of ‘Craft the Moment’ is to communicate the craft behind the brand as well as its 56 ...