I find your lack of faith disturbing.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

No more bike rides, no more playing in the park, and no more hugs are tough, so I don’t know why Lego hit me so hard. Perhaps ...

Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

Mark Hamill talks about his role as the LEGO Group's Junior Executive Director of Information, a.k.a. J.E.D.I. promoting ...

LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its initial ideas.

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. There’s nothing like a lazy Saturday morning and a freshly dumped bin ...

LEGO is for everyone, and these ten games prove that they weren't just made for children.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...