Playing is learning—the two activities go together like peanut butter and jelly. That’s why it’s important to equip your kids with the best educational toys for their downtime, whether it’s between ...

Move over teddy bears, there’s a new cuddle companion in town. The Pets Alive Smitten Kitten Interactive Plush by ZURU is an ...

With their soft bodies, red yarn hair and stitched hearts that say "I Love You," these sweet companions encourage nurturing ...

From Furbies, Hatchimals, and Tickle-Me Elmo to Tamagotchi digital pets, Cabbage Patch Kids, Baby Alive and even pet rocks, generations of kids have been drawn to toys that feed their need to “nurture ...

From Barbie dolls to action figures, the range of toys available to kids is expansive. But when a kid picks up a play gun from the toy aisle, parents may pause to question whether or not plastic ...

The Melissa & Doug Wooden Sandwich Pretend Play Store is an adorable pick for little chefs who love serving up yummy food.

As a mom of four, I’m well aware that toys are an amazing asset. They help your little ones learn, keep them occupied for solid stretches of time and even make it easy for you to join in on the fun.

The annual announcement is a celebration of the toys that truly capture the imagination, creativity, and excitement of children across ...

A survey looked at how 2,000 parents value their child’s toys’ ability to educate them and found that on average, people think that it’s important to start educating kids about issues in the world at ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Toys R Us parent company is partnering with the ...