Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

LEGO introduced a new plastic brick set last week, in honor of the 1975 blockbuster movie "JAWS," which features several main characters, the Orca boat, and the movie’s antagonist — a great white ...

Images of three more upcoming Pokemon sets have leaked, all of which include Smart Bricks and stick to Pokemon from the ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. Subscribe to read this story ad-free Get ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew pew" noises all on its own. By Stan Horaczek Published Jan 27, 2026 4:48 PM ...