LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. LEGO is bringing its bricks to life. The company unveiled ...

Anthony Taormina is an original member of the GameRant team, having been part of the publication for over 17 years. He coordinates content for all facets of the site and helps manage its social media, ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO SMART Play is here, but what is it? LEGO SMART Play is a new innovation in LEGO builds, bringing light, sound, and immersion to sets. I think we can all agree… We spend A LOT of time looking at ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Today I'm not a CNET journalist. Today I'm a Pokemon trainer. Under a railway arch in London, just down the road from where the CNET UK team used to play Pokemon Go on our lunch breaks in 2016, I'm ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Lego is bringing its smart tech to a non-Star Wars product line for the first time, with a series of Pokémon sets coming later this summer. There are 12 sets in total, all of them Smart Play-enabled ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...