Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

LEGO Star Wars’ best AT-AT* has hit clearance, knocking a third off the price while stocks last. Here's where to buy and ...

Gone are the days when Lego's brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company's colorful brick sets—and Lego is banking on them to ...

Prime Day officially starts really soon, and Amazon is doing the most to keep us on edge. We're already seeing major discounts on items that usually don't drop in price until the actual event (almost ...

"We typically have grown quite a lot faster than the market, and we've done it by taking market share, and in this sense, that has actually helped us to cope both when the market was good and when the ...

UK retailer Smyths Toys is giving away three different LEGO polybags this month, with free LEGO Technic, Botanicals and ...

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Last year we reported that Google and Lego had released a browser-based Lego building experience that sprawled over real-life geography – well kinda, if you didn’t mind only placing your models in ...

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From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...