The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

How many times have you left a formal meeting and doubted that anything was actually going to change? So many times we get together to solve a problem and nothing is accomplished—it’s frustrating.

Design thinking can be a powerful approach that helps organizations break through their limiting assumptions of what is possible. It creates deep empathy and gets us out of the abstract debate over ...

"There are three possible reactions to any design: yes, no, and WAHOU! The third is the one I'm aiming for." Milton Glaser, co-founder of New York Magazine Brainstorming was invented in the 50s, and ...

Download Forrester’s complimentary guide to learn how to prepare for the future of organizations. Design thinking has historically enjoyed “blind support” among executive leaders based on its ...

In the early 2000s something new appeared on the education scene, adapted from the worlds of innovation and business where it was developed. It was called, simply and descriptively, design thinking.

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...