I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

That "He likes it! Hey Mikey” ad for Life Cereal ran for over a decade. The copywriter at DDB who penned it, Edie Stevenson, passed away on Tuesday. She was, back in the ’70's when the ad broke, a ...