ATHENS, Ohio (WCMH) — Ohio University is standardizing its logo and discontinuing some branding over the next three years.

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...

Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden arches. The logos are inseparable from the ...

The interlocking NC logo, once primarily used for athletics, now represents the entirety of the university. That decision didn't come cheap.

This week Google, now a part of new holding company Alphabet, launched its updated logo design. The old logo design, created in 1999, was a serif typeface. The new logo is a colorful sans serif ...

Next we come to a David vs Goliath-style clash of similar logos within the same sector: Seattle-born, global coffee giant ...

EVANSVILLE – Brand new season, brand new logo. Unable to play last year because of the coronavirus pandemic, the Evansville Otters unveiled a collection of newly designed logos, giving them a fresh, ...

The Democratic National Convention Committee has unveiled the official logo and branding of the upcoming 2020 DNC in Milwaukee. The convention’s “visual identity” nods to the Wisconsin state motto, ...

MUSKEGON, MI -- The city of Muskegon is now sporting a new look. Following approval at Tuesday night’s commission meeting, the process of finding a new visual logo and brand for the city reached its ...