Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one minute long — is coming out of beta ...

Imagine this, a viewer has been happily binge‑watching a glossy, 10‑part series—hooked on the characters, invested in the drama—when it suddenly clicks: the ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth ...

Influencers have been turning to different forms of long-form writing, like newsletters and blogs. Building community on social media has been a struggle for many creators. Writing can also be a smart ...

In recent years, YouTube has repeatedly said and shown that short-form video is a big priority. A new report reveals that there are internal concerns about YouTube Shorts cannibalizing the core ...

Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

“Despite what the ‘kids-these-days’ brigade might tell you, my demographic is not only interested in minute-long TikTok videos.” It’s often said that the digital era has bestowed young people’s brains ...