The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...

McDonalds is one of the most famous brands in the world, and those golden arches that have come to be synonymous with the company are instantly recognizable all across the planet. But did you know ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Red Bull will bring the golden arches of McDonalds into Formula 1 after signing a sponsorship deal for November's Sao Paulo ...