The 2025 Macy's Thanksgiving Day Parade airs live on NBC and streams simultaneously on Peacock from 8:30 a.m. to 12:00 p.m. in all time zones. If you end up missing out on the fun, don't fret — NBC is replaying the parade at 2 p.m. ET.

The Macy's Thanksgiving Day Parade will return on Thursday for its 99th year, featuring beloved floats, balloons and live performances along the streets of Manhattan and on televisions nationwide.

In the early days of the parade, balloon handlers just let go of their ropes and left the balloons to the whims of the wind, and Macy’s would offer $50 or $100 rewards for their return.