Constantly pursuing new ideas feels strategic and proactive, but what it’s actually doing is resetting momentum instead of getting you anywhere new. Anchor every decision to one key metric. Before ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

I’m not one to brag, but for a short period of time, I was a top Kindle publisher in the not-so-large Amish romance genre. I’m from rural Pennsylvania, but even with that credential, I never thought I ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

It’s easy for those of us in the tech industry to fall under the spell of the "shiny object" trap. And when you have a buzz as loud as generative AI has created this year, you can’t help but be ...

Don’t let shiny object syndrome haunt you this Halloween. Whether it’s the AI rabbit hole or the marketing monster, here are six traps that can derail startups and how to avoid them. Artificial ...

One of the things that I love about working for myself is that I don’t need to ask anyone’s permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes ...