No longer a bit player, event marketing moved to the top of the bill in 2003. At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce ...

Key clients: American Express, Avis, Bass Hotels & Resorts, Brown-Foreman, Burger King, Coca-Cola Co., Compaq, Eli Lilly, Equal, HBO, Kellogg Co., Merck-Medco ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Mexico-based agency Dubbing Hits, which is celebrating its fifth anniversary, has worked with clients including Bad Bunny, Shakira and Fuerza Regida. By Jessica Roiz Assistant Editor, Latin Five years ...

Prioritize companies that are transparent about their methods and pricing. Choose partners who understand your specific ...

Advertising is often considered paying to deliver and control a marketing message, while promotion is paying to support your marketing efforts more generically. Depending on your accounting goals, you ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Starting a business with nothing but a laptop and the ...