In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Most examinations of marketing and advertising budgeting concentrate on techniques ranging from arbitrary "rules of thumb" to complex management science models. The author suggests greater insight is ...

Andrew Calangelo has been promoted to senior influencer marketing manager, taking leadership of BibRave’s influencer and ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...