USCB scientists discovered that watching just seven minutes can open your mind and enhance creativity.

So just what is "brain rot" and how did the term start? ““Brain rot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content,” Healthline ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

We like to see ourselves as individual free thinkers. But when a hot summer trend hits — a style, a song, or even a meme — we can't resist wearing it, blasting it, and posting it. But what about this ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. Distracting behaviors, yes. But can they actually rot a person's brain? Last year, Oxford University Press designated "brain rot" ...

The Jennifer Aniston neuron refers to a theory of brain formation, positing there are certain neurons which respond to anything vaguely related to one concept, like Jennifer Aniston. If this theory ...

It's late at night and I am scrolling through TikTok. My dizzying feed takes me past cat videos - Chesterbelle, the overweight feline on a weight loss journey, is a current favourite - cooking clips ...