Nielsen will acquire ad verification firm DoubleVerify for $2.15 billion in cash, combining audience ratings with digital ad quality measurement.

The ratings provider says the changes in co-viewing measurement, TV universe estimates and other areas will bring more ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

Measurement systems can do the same. If they’re designed around MQLs, pipeline or campaign attribution, organizations can ...

Industry Perspectives on Innovations in Sports Media Measurement – also identifies nine persistent measurement challenges, from cross-platform audience fragmentation and unauthorised streaming to ...

Global automation leader Emerson (NYSE: EMR) today announced a new strategic collaboration focused on delivering measurement ...

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S.

In this exclusive opinion piece, Laura Hamod Barnes, founder and CEO of Connected Media, looks at the flaws in simplistic ...

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control ...