A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

“Mobile retargeting” is commonly discussed as a difficult thing for marketers to do, as there is no easy way of targeting the right consumer; mobile devices lack cookies -- a simple, straightforward ...

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Full-cycle marketing agency mr.Booster has won the Best Marketing Campaign 2026 award at SiGMA Eurasia 2026, one of the region's key events for the global digital entertainment community. The award ...

The difference a quarter makes. After reporting its Q1 numbers in February, Criteo’s stock popped more than 20% thanks in large part to strong growth in its retail media segment. On Friday morning, ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

We are raising our Criteo fair value estimate to $42 from $41 as the firm exceeded fourth-quarter expectations and is becoming less reliant on retargeting revenue. Also, while we do not view Criteo’s ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...