Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

NEW YORK — With a new line called HE, Iredale Mineral Cosmetics Ltd. is the latest beauty brand to market men’s makeup. While men’s facial moisturizers and even eye-treatment products — billed by ...

In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from one fashion week event to ...

As men become more comfortable with the idea of using skin care, an increasing number of marketers are introducing them to makeup. Only, they don’t call it “makeup,” and many believe cyberspace is the ...

In the last two years, the bathroom mirror has stopped being the domain of women. Young men — armed with skincare serums, hair-growth devices and ever-expanding fragrance drawers — are rewriting the ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.