Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. A Microsoft official confirmed to The New York Times on Friday that it is conducting ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

A free tier of Xbox Cloud Gaming is in the works, Microsoft has confirmed. Currently in testing, the ad-supported Xbox service would be the company’s first game streaming offering fully independent of ...

Microsoft is testing a new version of Xbox Cloud Gaming that will let users stream some games for free, meaning no Game Pass subscription is required. The catch? The tier is ad-supported. The Verge ...

Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be able to stream certain games without paying. The Verge broke the news, citing sources familiar ...