Digital transformation is a well-established priority across many business sectors, yet even the most committed senior executives face a conundrum when it comes to following through. As a C-suite ...

John Hagel has more than 40 years of experience as a management consultant, author, speaker, and entrepreneur, and has helped companies improve their performance by effectively applying new ...

Digital transformation is seemingly on everyone’s agenda. Recent research by IDG reveals that nearly 90% of organizations plan to adopt digital-first business strategies. But only 44%of those ...

Changing an organization’s trajectory requires a shift in the mindset of its people. Before any structural or procedural modifications can take root, the individuals within the organization must first ...

Digital transformation efforts are often siloed in IT departments, but marketers should play a critical role in their companies' moves toward digital maturity. Online sales soared in 2020, and as ...

Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their ...