The Mexican beer's "Best Seat in the House" campaign shows fans watching the game on a rooftop and at a bodega.

Add Yahoo as a preferred source to see more of our stories on Google. In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the ...

In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

Constellation Brands, which owns the Modelo and Corona beers in the U.S., lowered its full-year sales and profit outlook Tuesday, citing falling demand among Hispanic customers in particular.

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...