Mschf’s penchant for virality continued last year with a riff on Timberland’s 6-Inch Boot that produced a back-and-forth on social media between the boot giant and and small but might provocateur. A ...

Add Yahoo as a preferred source to see more of our stories on Google. MSCHF, an art collective based out of Brooklyn, New York, is known for viral provocative drops that often satirize internet ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. As part of its latest stunt, MSCHF, a venture-backed creative studio that's smarter and more ...

I’m in a meeting with members of the art collective Mschf, when they drop a line of code into the chat. “Paste this into Terminal,” they instruct me. I kinda know these guys, and yet, I’ll admit to ...

Earlier this month, Tyga and Brooklyn-based art collective MSCHF teamed up for their Wavy Baby sneakers, which to most consumers, looked awfully similar to a pair of Vans Old Skool sneakers. MSCHF ...

A grain of salt can’t fit inside this mini handbag. MSCHF — a product design studio that aims to go viral with every launch — announced the upcoming release of a handbag that requires a magnifying ...

Mschf is No. 50 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping industries and culture. Art collective Mschf has a ...

How hot am I? This was a question people long relied on mirrors, puddles, and passing store windows to answer. Then came the internet with validation offered up by Hot or Not, Facebook, Tinder, and ...

Posts from this author will be added to your daily email digest and your homepage feed. is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and ...

The Internet is a weird and wonderful place. The latest weirdness comes from the team at MSCHF of the Lil Nas X “Satan” shoe debacle. The Brooklyn-based art collective’s latest effort is a contest to ...

A judge has ruled that MSCHF must stop fulfilling orders for its "Satan Shoes" in a trademark infringement lawsuit brought by Nike. Nike filed for a temporary restraining order Tuesday, asking the ...